Business changes under the influence of social networks

The professor of the New York university of New York Clay Shirky considers that in the near future social networks will get very deeply into a business environment and will make to it cardinal changes.

                                                                  

Similar Internet projects already have a similar experience. In particular, under influence social networks and possibilities to exchange messages users began to write to them less often electronic letters. In the market of mobile devices SN too have made revolution, after all where it is more convenient to check records on walls, to look new photos of friends and to leave comments from the touch screen of an easy and compact tablet, rather than from more massive laptop or net-book.

In business social networks can be useful to each company, considers Clay Shirky. Addressing to conferences Gartner Symposium in Orlando, the USA, he has declared that each general director of each company should pay attention to possibilities which give these Internet projects. In its performance statements that social networks is simultaneously both an information well, and an advertising platform, and means of fast search of the necessary information on firm, up to contacts sounded.

Besides, this sort of services give the chance to clients to ask questions on the goods or the service offered by the company, and to its employees — possibility to communicate with potential buyers and by that to involve clients. According to Mr. Shirki, each participant of a social network has friends with whom it can share the impressions about this or that firm which to it it was necessary to face on work or on personal motives, and already formation of public opinion, reputation. The professor also has declared that social networks began to play very large role in life of socially active people, and to ignore them not simply it is impossible, and it is already impossible.

The companies developing social networks, from its part do everything that as it is possible to be integrated into a business environment more strongly. To take, for example, the same Facebook. This network actively moves ahead the developers as an ideal advertising platform for firms of small, average and large business. It has some convenient programs on which even the company with very small income presumes to itself an advertising campaign. Besides, all firms can get absolutely free of charge to themselves own page in this network — similar accounts have been transferred recently to specially open business segment. So, analysts consider, Clay Shirky can appear the rights, and in the near future business can't do without services of social networks.