Role and functions of media it is irreversible change, and technologies of communications develop tremendous rates. And, strangely enough, new methods and technologies come and to a policy. Gradually social media become regularly used, and sometimes and the favourite tool of politicians. But functions and features of social media in the politician aren't very clear yet.
Principal views of social media are obvious and is constant on hearing: Internet forums, e-mail, blogs, social networks and social аггрегаторы, pod casts, wiki, online games. One are more popular, others less; they involve different audience, solve different problems, use different technologies. And nevertheless, if to put a brain and it is a little imagination, all of them can quite serve political ends.
First of all, it is obvious that Internet dialogue tools remove geographical and organizational restrictions of desire of the person to participate in the politician. Without dependence from a residence, participation in public organizations and other objective circumstances like intellectual development level everyone has an opportunity to formulate and designate own political position. However, it is necessary to notice that this possibility in many respects depends on degree of penetration of the Internet which considerably differs from the country to the country - 43 % in Russia according to FOM against 77,4 % in the USA according to Internet World Stats. And forms of its display and are at all so diverse, as creative displays in social networks.
Friday, August 26, 2011
Tuesday, August 16, 2011
Business perspective of social networks
Hundred millions people all over the world address to services of social networks to tell to the world about itself, to find friends and adherents, to discuss the general and professional questions.
The quantity of users of social networks grows as avalanche, increasing every year approximately by 50 %. There was a set services, up to social networks for cats (Catster.com) and dogs (Dogster.com). Popularity of social networks leads to increase of the general time spent in web. Having spent efforts to placing of the content and community construction, the user finds stimulus coming back to the created site again and again.
On formation and support of resources considerable money, thus the majority of analysts leave agree in opinion that return from advertising in social networks isn't too great yet. Recently in interview Timesonline chief executive Microsoft Steve Balmer has declared obvious revaluation of the importance of projects on development of services of social networks. In its opinion, sites like Facebook is «the thoughtless projects calculated on youth».
Nevertheless, despite similar statements, Microsoft itself has got a share in project Facebook. So investments into services of social networks are how much perspective?
This question is actively discussed and in Russia.
In 2007 the site "Odnoklassniki.ru" became extremely popular. Against this boom the message on investment has come to the project — the Latvian company Forticom, the largest content-provider in Baltic, has got about 30 % of the Russian Internet company of Open Company "Schoolmates". Experts have estimated the transaction in 10 million dollars
Analysts agree in opinion that with growth of the market of Internet advertising the actives similar to "Schoolmates", will rise in price only, however all are unanimous that profit it is necessary to expect in some remote prospect when owners of services will learn to take real money from popularity of service.
Nobody doubts that services of social networks allow to accumulate the considerable network capital. And here that will be possible to translate quickly this network capital in the capital monetary, are assured not all …
On the one hand, the problem consists that services of social networks is an environment where the content is created by voluntary users who write that think that is why aren't anxious not so by creation of the environment favorable (or at least safe) for advertised brands. On the other hand, discussion of professional questions in social networks comes across barriers of a corporate policy. For large corporation it is desirable, that its employees got access to the social capital accumulated in similar networks, but thus it is necessary to have possibility to supervise a correctness of a published content from the point of view of corporate safety. About how such contradictions will be reflected in development and commercialization of services of social networks, and speech in given article will go.
The quantity of users of social networks grows as avalanche, increasing every year approximately by 50 %. There was a set services, up to social networks for cats (Catster.com) and dogs (Dogster.com). Popularity of social networks leads to increase of the general time spent in web. Having spent efforts to placing of the content and community construction, the user finds stimulus coming back to the created site again and again.
On formation and support of resources considerable money, thus the majority of analysts leave agree in opinion that return from advertising in social networks isn't too great yet. Recently in interview Timesonline chief executive Microsoft Steve Balmer has declared obvious revaluation of the importance of projects on development of services of social networks. In its opinion, sites like Facebook is «the thoughtless projects calculated on youth».
Nevertheless, despite similar statements, Microsoft itself has got a share in project Facebook. So investments into services of social networks are how much perspective?
This question is actively discussed and in Russia.
In 2007 the site "Odnoklassniki.ru" became extremely popular. Against this boom the message on investment has come to the project — the Latvian company Forticom, the largest content-provider in Baltic, has got about 30 % of the Russian Internet company of Open Company "Schoolmates". Experts have estimated the transaction in 10 million dollars
Analysts agree in opinion that with growth of the market of Internet advertising the actives similar to "Schoolmates", will rise in price only, however all are unanimous that profit it is necessary to expect in some remote prospect when owners of services will learn to take real money from popularity of service.
Nobody doubts that services of social networks allow to accumulate the considerable network capital. And here that will be possible to translate quickly this network capital in the capital monetary, are assured not all …
On the one hand, the problem consists that services of social networks is an environment where the content is created by voluntary users who write that think that is why aren't anxious not so by creation of the environment favorable (or at least safe) for advertised brands. On the other hand, discussion of professional questions in social networks comes across barriers of a corporate policy. For large corporation it is desirable, that its employees got access to the social capital accumulated in similar networks, but thus it is necessary to have possibility to supervise a correctness of a published content from the point of view of corporate safety. About how such contradictions will be reflected in development and commercialization of services of social networks, and speech in given article will go.
Wednesday, August 10, 2011
Social Networks and small-scale business
In December of last year SaleSpider has published the detailed information on strategy of development of business by means of social media and has invited the companies to participation in poll to find out, how average and small-scale business uses new Internet possibilities.
From 384 companies-respondents the majority is convinced that marketing in social media works really not bad, therefore many plan to develop even more actively in 2011 this sphere of a policy of the company. Here the most important results of research:
From 384 companies-respondents the majority is convinced that marketing in social media works really not bad, therefore many plan to develop even more actively in 2011 this sphere of a policy of the company. Here the most important results of research:
- 75 percent of the enterprises of small-scale business are going to apply more efforts for marketing perfection in social media;
- 63 percent believe that cooperation with social networks promoted growth of sales and organization incomes, and 40 percent from these 63 are convinced that growth was rather essential;
- In 2011 many companies of small-scale business (34 percent) are going to spend from 26 to 50 percent of time and means for social networks;
- 53 percent at present operate or soon will start to operate sites of social networks by means of mobile devices.
Social networks as the tool of development of business
Social networks continue to be in the Internet on peak of popularity and already became object of persevering attention of researchers. It is more than that, new possibilities for their use open: they densely enter into many spheres of business and become its integral part. Globalization has made possible use of one phenomenon in absolutely different spheres. In this article we will consider the phenomenon Social network. Networks from the point of view of business development. Social networks on the Internet have arisen in the nineties, and the term has appeared only in 2004. Nevertheless, at least in a technical characteristics experts converge — the social network on the Internet considers the software on the Internet, allowing users to create the profiles and to contact other participants in virtual space. Standard social networks allow the user to attach people to the network, to leave on other users through the acquaintances, to send messages, to place photos, texts and any other content. Social networks for business it, first, additional audience and the new market. Secondly, it is reputation: increase of loyalty of audience and, finally, profit reception.
Experts in marketing know, how it is heavy to achieve feedback, and Social networks will just allow to receive it much so, and to minimize expenses on researches. Profiles of the client is a present database. In them all is specified — age, sex, the place of residence and the social status, preferences in the literature, music and so on. It is a huge layer of the information which can be analyzed and applied in marketing strategy.
Experts in marketing know, how it is heavy to achieve feedback, and Social networks will just allow to receive it much so, and to minimize expenses on researches. Profiles of the client is a present database. In them all is specified — age, sex, the place of residence and the social status, preferences in the literature, music and so on. It is a huge layer of the information which can be analyzed and applied in marketing strategy.
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