Business perspective of social networks

Hundred millions people all over the world address to services of social networks to tell to the world about itself, to find friends and adherents, to discuss the general and professional questions.
   The quantity of users of social networks grows as avalanche, increasing every year approximately by 50 %. There was a set  services, up to social networks for cats (Catster.com) and dogs (Dogster.com). Popularity of social networks leads to increase of the general time spent in web. Having spent efforts to placing of the content and community construction, the user finds stimulus coming back to the created site again and again.

On formation and support of resources considerable money, thus the majority of analysts leave agree in opinion that return from advertising in social networks isn't too great yet. Recently in interview Timesonline chief executive Microsoft Steve Balmer has declared obvious revaluation of the importance of projects on development of services of social networks. In its opinion, sites like Facebook is «the thoughtless projects calculated on youth».
  Nevertheless, despite similar statements, Microsoft itself has got a share in project Facebook. So investments into services of social networks are how much perspective?
 This question is actively discussed and in Russia.

In 2007 the site "Odnoklassniki.ru" became extremely popular. Against this boom the message on investment has come to the project — the Latvian company Forticom, the largest content-provider in Baltic, has got about 30 % of the Russian Internet company of Open Company "Schoolmates". Experts have estimated the transaction in 10 million dollars

Analysts agree in opinion that with growth of the market of Internet advertising the actives similar to "Schoolmates", will rise in price only, however all are unanimous that profit it is necessary to expect in some remote prospect when owners of services will learn to take real money from popularity of service.

Nobody doubts that services of social networks allow to accumulate the considerable network capital. And here that will be possible to translate quickly this network capital in the capital monetary, are assured not all …

On the one hand, the problem consists that services of social networks is an environment where the content is created by voluntary users who write that think that is why aren't anxious not so by creation of the environment favorable (or at least safe) for advertised brands. On the other hand, discussion of professional questions in social networks comes across barriers of a corporate policy. For large corporation it is desirable, that its employees got access to the social capital accumulated in similar networks, but thus it is necessary to have possibility to supervise a correctness of a published content from the point of view of corporate safety. About how such contradictions will be reflected in development and commercialization of services of social networks, and speech in given article will go.