Social networks as the tool of development of business

Social networks continue to be in the Internet on peak of popularity and already became object of persevering attention of researchers. It is more than that, new possibilities for their use open: they densely enter into many spheres of business and become its integral part. Globalization has made possible use of one phenomenon in absolutely different spheres. In this article we will consider the phenomenon Social network. Networks from the point of view of business development. Social networks on the Internet have arisen in the nineties, and the term has appeared only in 2004. Nevertheless, at least in a technical characteristics experts converge — the social network on the Internet considers the software on the Internet, allowing users to create the profiles and to contact other participants in virtual space. Standard social networks allow the user to attach people to the network, to leave on other users through the acquaintances, to send messages, to place photos, texts and any other content. Social networks for business it, first, additional audience and the new market. Secondly, it is reputation: increase of loyalty of audience and, finally, profit reception.
 Experts in marketing know, how it is heavy to achieve feedback, and Social networks will just allow to receive it much so, and to minimize expenses on researches. Profiles of the client is a present database. In them all is specified — age, sex, the place of residence and the social status, preferences in the literature, music and so on. It is a huge layer of the information which can be analyzed and applied in marketing strategy.