Social media and policy

    Role and functions of media it is irreversible change, and technologies of communications develop tremendous rates. And, strangely enough, new methods and technologies come and to a policy. Gradually social media become regularly used, and sometimes and the favourite tool of politicians. But functions and features of social media in the politician aren't very clear yet.
Principal views of social media are obvious and is constant on hearing: Internet forums, e-mail, blogs, social networks and social аггрегаторы, pod casts, wiki, online games. One are more popular, others less; they involve different audience, solve different problems, use different technologies. And nevertheless, if to put a brain and it is a little imagination, all of them can quite serve political ends.

First of all, it is obvious that Internet dialogue tools remove geographical and organizational restrictions of desire of the person to participate in the politician. Without dependence from a residence, participation in public organizations and other objective circumstances like intellectual development level everyone has an opportunity to formulate and designate own political position. However, it is necessary to notice that this possibility in many respects depends on degree of penetration of the Internet which considerably differs from the country to the country - 43 % in Russia according to FOM against 77,4 % in the USA according to Internet World Stats. And forms of its display and are at all so diverse, as creative displays in social networks.