Positive and negative sides of social networks

   Today it is very difficult to find the Internet user who has been not registered at least in one social community. These services involve a large quantity of people, many of which daily spend a considerable part of the free time on such sites. In what pluses and minuses of social networks consist?


The main advantage of these services consists that there it is possible to find a large quantity of the people dividing your hobbies. One of problems of social networks is association of users on interests, and it must be said, that these sites most advantageously cope with performance of this function. The number of participants of the most "untwisted" networks, such as «ВКонтакте» and "Schoolmates", makes ten millions persons. Therefore even those who has rather rare hobbies, can always find among them adherents. And if in the real environment you don't know anybody who plays a Jew's-harp or builds breadboard models of buildings of matches, you necessarily will find out those in social networks.

  Other positive line of considered sites is the abundance of the various information. If you want to find a rare music record, the book, a film or the computer program, you will be helped for certain with it by social networks. It is enough to enter the necessary phrase into a search field, and you will see weight of offers from different users. It is connected by that the great bulk of participants of social networks places the freshest and interesting information of various subjects on the pages. Having found in the Internet a new horror film or a site where it is possible to download рамблер icq for mobile free of charge, the majority of users try to tell about this all to the friends, and it is simple to friends.

It would seem, at such interesting and multipurpose services be simple can't minuses. Whether so it actually? Unfortunately, certain lacks at social networks nevertheless are. These communities are so extensive and many-sided that replace to some users real life which seems in comparison with them dim and uninteresting. However, this dependence is easily eliminated by a way of life healthy in every respect combining active life in the real and virtual world. And as a whole, social communities for today are one of the most interesting services existing in a network. Constantly developing, they regularly please the users with new useful functions and appendices.

Business changes under the influence of social networks

The professor of the New York university of New York Clay Shirky considers that in the near future social networks will get very deeply into a business environment and will make to it cardinal changes.

                                                                  

Similar Internet projects already have a similar experience. In particular, under influence social networks and possibilities to exchange messages users began to write to them less often electronic letters. In the market of mobile devices SN too have made revolution, after all where it is more convenient to check records on walls, to look new photos of friends and to leave comments from the touch screen of an easy and compact tablet, rather than from more massive laptop or net-book.

In business social networks can be useful to each company, considers Clay Shirky. Addressing to conferences Gartner Symposium in Orlando, the USA, he has declared that each general director of each company should pay attention to possibilities which give these Internet projects. In its performance statements that social networks is simultaneously both an information well, and an advertising platform, and means of fast search of the necessary information on firm, up to contacts sounded.

Besides, this sort of services give the chance to clients to ask questions on the goods or the service offered by the company, and to its employees — possibility to communicate with potential buyers and by that to involve clients. According to Mr. Shirki, each participant of a social network has friends with whom it can share the impressions about this or that firm which to it it was necessary to face on work or on personal motives, and already formation of public opinion, reputation. The professor also has declared that social networks began to play very large role in life of socially active people, and to ignore them not simply it is impossible, and it is already impossible.

The companies developing social networks, from its part do everything that as it is possible to be integrated into a business environment more strongly. To take, for example, the same Facebook. This network actively moves ahead the developers as an ideal advertising platform for firms of small, average and large business. It has some convenient programs on which even the company with very small income presumes to itself an advertising campaign. Besides, all firms can get absolutely free of charge to themselves own page in this network — similar accounts have been transferred recently to specially open business segment. So, analysts consider, Clay Shirky can appear the rights, and in the near future business can't do without services of social networks.

Effective advancement of sites

 At each businessman who deals, it is obligatory to eat the office to which clients come. When the potential client comes, it is served by managers on whom it consults or receives the information necessary to it. The site for owners of the business is the same manager who is responsible for everything, and works twenty four hours a day, without days off and holidays.
  At present advancement of sites in Petersburg, is one of the most demanded advertising for the business. If the person, wants to raise inflow of potential clients, to raise a break-even sales level he chooses this service. She allows it, in short terms to reach the first places in Top-10 of search engines. After the first month of advancement at you results, on the promotion termination will be visible, you will be on the first page of search engines. For the given period of time very many have understood that the Internet can bring a resource more than profit, than usual the shop as a site see across all Russia and can make the order any person, delivery is necessary only.

Many businessmen consider that the outdoor advertising, for example a publicity board, will make their business profitable, but this error. A board see all in the street, passing by, but they from it won't come to you into shop. And advancement of sites presents you clients to that is on high positions, and beautifully represents itself to people. Many companies do sites not with individual design, and sample, and it being your site merges with all. It is done not by professionals, your site should draw attention and to be to interesting visitors. You should choose the company which will create and will untwist a site for the short period of time, and will make the work qualitatively.

New social network "Google +"

Facebook have once again frightened of "a naked bottom". Company Google declared on June, 28th creation of own social network. While the project isn't started, and registration is possible only on invitations
 It is next "attempt №5" the search giant to enter the market of social media. Despite high potential of collective of the company their last social project Buzz started very unsuccessful, in spite of the fact that went together with popular post service Gmail.
 Google speaks about scale of the project, a surname of competitors doesn't name, but experts understand that problem Google + will be in, that discard  users at the main irritant of all web billionaires of the world - social network Facebook. Developers want to play on weaknesses of a child of Mark Tsukerberga. For example Google + will think much of privacy options. Such impression that someone in the company has attentively read the founder post card "Kaspersky's Antivirus" to the founder Russian social network "vkontakte.ru".
 Leaves again there are no prophets in Fatherland native. Or on the contrary Evgenie Kaspersky has somehow learned about plans Google. But it is guesses all only, coincidence, and most likely logic conclusions. How many was scandals at Facebook, connected with disclosing of the personal information of users, and conclusions it is made a little. But while Google + nonexistent соцсеть and if it types points to wait for it it is necessary long enough. A lot of time was missed search by the giant.

Social media and policy

    Role and functions of media it is irreversible change, and technologies of communications develop tremendous rates. And, strangely enough, new methods and technologies come and to a policy. Gradually social media become regularly used, and sometimes and the favourite tool of politicians. But functions and features of social media in the politician aren't very clear yet.
Principal views of social media are obvious and is constant on hearing: Internet forums, e-mail, blogs, social networks and social аггрегаторы, pod casts, wiki, online games. One are more popular, others less; they involve different audience, solve different problems, use different technologies. And nevertheless, if to put a brain and it is a little imagination, all of them can quite serve political ends.

First of all, it is obvious that Internet dialogue tools remove geographical and organizational restrictions of desire of the person to participate in the politician. Without dependence from a residence, participation in public organizations and other objective circumstances like intellectual development level everyone has an opportunity to formulate and designate own political position. However, it is necessary to notice that this possibility in many respects depends on degree of penetration of the Internet which considerably differs from the country to the country - 43 % in Russia according to FOM against 77,4 % in the USA according to Internet World Stats. And forms of its display and are at all so diverse, as creative displays in social networks.

Business perspective of social networks

Hundred millions people all over the world address to services of social networks to tell to the world about itself, to find friends and adherents, to discuss the general and professional questions.
   The quantity of users of social networks grows as avalanche, increasing every year approximately by 50 %. There was a set  services, up to social networks for cats (Catster.com) and dogs (Dogster.com). Popularity of social networks leads to increase of the general time spent in web. Having spent efforts to placing of the content and community construction, the user finds stimulus coming back to the created site again and again.

On formation and support of resources considerable money, thus the majority of analysts leave agree in opinion that return from advertising in social networks isn't too great yet. Recently in interview Timesonline chief executive Microsoft Steve Balmer has declared obvious revaluation of the importance of projects on development of services of social networks. In its opinion, sites like Facebook is «the thoughtless projects calculated on youth».
  Nevertheless, despite similar statements, Microsoft itself has got a share in project Facebook. So investments into services of social networks are how much perspective?
 This question is actively discussed and in Russia.

In 2007 the site "Odnoklassniki.ru" became extremely popular. Against this boom the message on investment has come to the project — the Latvian company Forticom, the largest content-provider in Baltic, has got about 30 % of the Russian Internet company of Open Company "Schoolmates". Experts have estimated the transaction in 10 million dollars

Analysts agree in opinion that with growth of the market of Internet advertising the actives similar to "Schoolmates", will rise in price only, however all are unanimous that profit it is necessary to expect in some remote prospect when owners of services will learn to take real money from popularity of service.

Nobody doubts that services of social networks allow to accumulate the considerable network capital. And here that will be possible to translate quickly this network capital in the capital monetary, are assured not all …

On the one hand, the problem consists that services of social networks is an environment where the content is created by voluntary users who write that think that is why aren't anxious not so by creation of the environment favorable (or at least safe) for advertised brands. On the other hand, discussion of professional questions in social networks comes across barriers of a corporate policy. For large corporation it is desirable, that its employees got access to the social capital accumulated in similar networks, but thus it is necessary to have possibility to supervise a correctness of a published content from the point of view of corporate safety. About how such contradictions will be reflected in development and commercialization of services of social networks, and speech in given article will go.

Social Networks and small-scale business

  In December of last year SaleSpider has published the detailed information on strategy of development of business by means of social media and has invited the companies to participation in poll to find out, how average and small-scale business uses new Internet possibilities.
                        

                                                                                  
From 384 companies-respondents the majority is convinced that marketing in social media works really not bad, therefore many plan to develop even more actively in 2011 this sphere of a policy of the company. Here the most important results of research:

• 75 percent of the enterprises of small-scale business are going to apply more efforts for marketing perfection in social media;
• 63 percent believe that cooperation with social networks promoted growth of sales and organization incomes, and 40 percent from these 63 are convinced that growth was rather essential;
• In 2011 many companies of small-scale business (34 percent) are going to spend from 26 to 50 percent of time and means for social networks;
• 53 percent at present operate or soon will start to operate sites of social networks by means of mobile devices.
  
  
       

Social networks as the tool of development of business

Social networks continue to be in the Internet on peak of popularity and already became object of persevering attention of researchers. It is more than that, new possibilities for their use open: they densely enter into many spheres of business and become its integral part. Globalization has made possible use of one phenomenon in absolutely different spheres. In this article we will consider the phenomenon Social network. Networks from the point of view of business development. Social networks on the Internet have arisen in the nineties, and the term has appeared only in 2004. Nevertheless, at least in a technical characteristics experts converge — the social network on the Internet considers the software on the Internet, allowing users to create the profiles and to contact other participants in virtual space. Standard social networks allow the user to attach people to the network, to leave on other users through the acquaintances, to send messages, to place photos, texts and any other content. Social networks for business it, first, additional audience and the new market. Secondly, it is reputation: increase of loyalty of audience and, finally, profit reception.
 Experts in marketing know, how it is heavy to achieve feedback, and Social networks will just allow to receive it much so, and to minimize expenses on researches. Profiles of the client is a present database. In them all is specified — age, sex, the place of residence and the social status, preferences in the literature, music and so on. It is a huge layer of the information which can be analyzed and applied in marketing strategy.